Posted in: Business/Marketing

Modern Sign Styles for Convenience Stores

Whether you’re planning on building a new store or reconfiguring an old one convenience store owners can benefit from convenience store signs to get their businesses noticed in communities throughout the region. The impact of well-placed and well-designed signage can be quite substantial, both through the establishment of a sense of community and through increased sales. Signage is an important component to the success of any business, and convenience store owners can realize significant benefits by using professional sign companies to design and install their ads.

As a full service sign company, not only design signs for you, but also work with your marketing team and/or sign designers to make sure you get informed and organized with indoor signage. We have a proven track record in the specialty of convenience store signs. In fact, our nationwide network of professional sign shop designers and sign professionals are experts at designing quality indoor and out of door signage. Our sign services also include a full range of indoor and outdoor signs including custom signs for drugstores, convenience stores, gas stations, dollar stores, super centers, convenience stores, supermarkets, fast food franchises, strip malls, and even convenience gas stations!

When you begin the process of creating the marketing messages you want to communicate, you will first need to decide how you will best advertise your products or services. If you are opening a new store, then you will want to focus on making your store easily noticeable – both in its location, as well as the products and services you provide. If you are re-modeling an old store, then you can use indoor signage to draw in potential customers and increase foot traffic. Make sure your signage and printed materials do not conflict with each other. Also, try to avoid using fluorescent or reflective material on the outside of your building to help guests easily see your indoor signs.

The type of signage you choose will depend on the type of business you run. If you are in the service industry, then you will likely want to use bright and colorful signs to draw attention to your storefront. If you have a store that offers convenience products, then a more subdued, but still attention-grabbing signage style may be more appropriate. Your goal is to create an atmosphere where people are comfortable and confident when they are carrying or looking at your products or services. Whether you decide to place a sign on each floor of your facility or in each of your departments, keep in mind that the outside of your building will receive more exposure than the inside. Consider hanging window clings or removable banner stands on the side of your building to help you emphasize your indoor store signage.

If you are going to install indoor signs, then there are a few important things to consider. First, make sure your company logo is placed on the sign. In addition, make sure you choose the size, font type, color, and design of your indoor sign as accurately as possible. You will want to position your indoor signs so that they are visible from the parking lot and doorways. You can also hang various sized banners across the roof or along the walls to help create a larger indoor sign image.

The purpose of your convenience store signs isn’t just to display your products. It’s also to make sure your customers know where to go and what to do while they are in your store. Make sure you have clean, modern graphics so that your sign stands out. It is also essential that your sign is legible and easy to read. By incorporating simple but eye-catching designs and colors, you can easily improve the visibility of your sign and increase the amount of foot traffic that visits your business.